Pricing for Profit: How to Command Higher Prices for Your Products and Services

<p><strong>This accessible and practical guide teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer.</strong></p><p>The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. <em>Pricing for Profit</em> shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered.</p><p>In this book, you will learn how to: </p><ul><li>quantify the value of their products or services;</li><li>distinguish between price buyers and value buyers;</li><li>bundle their offerings for competitive advantage and increased customer value;</li><li>and craft a powerful marketing message that communicates value.</li></ul><p>Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, <em>Pricing for Profit</em> is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices--and make more of the money they deserve with less unnecessary effort.</p>